Getting your own ISBNs

ISBNs for print books and eBooksOne of the things you’ll need to do as a publisher is obtain a block of International Standard Book Numbers (ISBNs) for your books. Some printers, print-on-demand publishers, and eBook vendors will offer to provide you with an ISBN for your book, but it’s better to get your own. Part of the ISBN includes a “publisher number” which is assigned to a specific publisher. Therefore, if you allow another company to provide the ISBN, then that company will be listed as the publisher of your book. ISBNs are easy to obtain online, and using your own numbers means that you’ll retain control over your books. Continue reading

Estimate your page count

Estimate your book's page countYou’ve finished your manuscript (or nearly finished it!) and you’re ready to get some quotes for book design and printing. But first you’ll want to know approximately how many pages your finished book will have. Here’s a simple way to calculate your book’s approximate page count using the word count of your manuscript. Continue reading

Pages need design too

Pages need design tooUnlike book cover design (which calls attention to itself), page design is silent—forming a bridge between the author’s words and the reader. Many people are surprised to learn that pages are actually designed because, unlike a book cover design, the page design isn’t that noticeable. In fact, it shouldn’t be noticeable! Your reader should be drawn straight into your words without giving your page design any thought. Continue reading

Writing your back cover copy

Writing your back cover copyFront covers attract … back covers sell! You already know that, in fact, everyone does judge a book by its cover. You also know that you have only two or three seconds to attract a potential reader with your front cover. But once that reader picks up your book and flips to your back cover, this is your chance to sell your book. That reader is already interested, and just needs convincing. Continue reading

Setting your book’s retail price

Setting your book's retail priceWritten with help from Renee and Jack Brodie, publishers.

Determining your book’s retail price can be nerve-wracking. If it’s too expensive, your book may be priced out of the market. If it’s not expensive enough, you won’t even recover your costs. How do other publishers decide? Consider three things: cost per book to print, pre- and post-printing expenses, and the price of similar books in the marketplace. Continue reading

Your publishing name and logo

Many authors choose a publishing name for publishing their book. A publishing name separates you-the-author from you-the-publisher. Your publishing name can be your own name, a business name, or a corporation. For example, if I publish a book, I might choose “Raven Books” or “Raven Press Ltd.” as my publishing name. Of course, I would first need to make sure the name was not already in use, and then register it through the appropriate government authority. Continue reading