Book Marketing > Social Media Book Marketing

Social Media Book Marketing

Get up and running with key social media quickly and easily.

Chances are you've already spent time and money writing a book or developing a service and are looking for ways to reach a larger audience. You're looking to connect. Social media provides that opportunity.

As a form of "push marketing," social media can be used to reach multiple audiences—from highly targeted to very broad, from hyperlocal to superglobal—simultaneously, with minimal effort. Yes, really.

Here's the key—you control how much time you spend on social media, where and when you spend your time, and you control your content that you post on Facebook, Twitter, LinkedIn and your blog.

Social media marketing is the ultimate trade show

Think of social media as a giant trade show. What you need is a booth—optimally placed within the show—and a few sandwich boards strategically located to drive traffic to your booth. Your booth is your blog, and Facebook, Twitter and LinkedIn, for example, are your sandwich boards.

For minimal input you can

• connect with a world of people who share your interests;
• develop a fan base and expand knowledge of your book and any services connected with it, including lectures or courses;
• establish yourself as someone with something to say of note;
• open yourself up to a world of possibilities you can’t even imagine right now.

Let Claire set you up

Claire Sowerbutt, whom I share a studio with on Vancouver's Granville Island, just happens to be a professional writer and blogger who specializes in social media strategy for business. We discussed the many requests I get from my authors for book marketing and as a result Claire has created social media book marketing packages specifically developed for self-published authors. Each component is designed to take full advantage of the work you've already done and help you get the most out of this essential marketing opportunity.

If you’ve already published or are in the process of publishing your book, or you’ve developed a service related to your book, you likely have everything Claire needs to set you up on social media.

What does Social Media Book Marketing include?

In consultation with you, Claire will establish your brand presence using some or all of the following:

• Custom WordPress blog + keyword optimization
• Twitter presence
• Facebook corporate or fan page
• LinkedIn account

Claire will make sure you know how to use your new social media book marketing tools. And she is always available for future consultations and specialized services including keyword optimized press releases.

I know you'll enjoy working with Claire. I do.

If you’ve already made an investment both financially and in terms of your time—by writing and publishing a book, it’s time to take this final, significant step. It's a small step—but it might be the biggest small step you've ever taken!

Feel free to call or email Claire and she'll be happy to give you a quote based on your specific needs.

Fiona